The mobile app market is highly competitive. Nearly 5 million apps are available on the Apple App Store and Google Play Store. It’s clear that it will be difficult to get the right exposure for your mobile app in such an environment. There are ways to overcome this intense competition and get more downloads of your mobile app. You will need to use the best marketing strategies for your new app to encourage users to download it. We have compiled a guide of top marketing strategies, as recommended by Indian app developers. These will help you reach all your customers regardless of platform. Let’s start by explaining why marketing is so important for your mobile app. Let’s start by understanding the importance and benefits of proper mobile marketing campaigns. There are many mobile apps on the market, as we have already mentioned. Only a handful of apps are able to achieve significant success, while the rest never reach the top. What is the difference between a successful and all of the other apps? Marketing is the answer! To build a great app, you must have compelling features and great functionality. If you don’t properly market your app, all these things will not matter. The marketing strategy you use can cause your app to fail, regardless of how big or feature-rich it is. A well-planned marketing strategy is essential if your app wants to be ranked in top charts and receive thousands of downloads. These are some tips to help you create the right marketing strategy for your customers. A landing page design is an important app marketing strategy. It can help you to attract potential customers from the start. What’s the reason? You have the ability to optimise the landing page with SEO, and get organic traffic via Google SERP. A landing page can help make a good first impression to users. The landing page can be used to describe your app, add screenshots and then add a trailer to show off your app to potential users. The landing page can also include links to Google Play Store or the App Store, so visitors can download it on their phones. Your landing page must be attractive and include all relevant information to help users understand your USPs. Make use of Social Media. Social media is an effective tool in app marketing. The best thing about it? It’s completely free. Statista estimates that people spend 25 hours every day on social media. If you post the correct content to your social media accounts, potential customers will be able to engage with you and download your app. It’s important to know how your content will interact with users when you post content to any social media account. Look at the social media accounts of your competitors to see which posts are most popular. Next, think of ways you could replicate those results. You should publish content about industry trends and not just posts to promote your app. You’ll see a significant increase in engagement rates and a stronger brand identity. Ask for more reviews if your app has received a few downloads from the App Store. The reviews will allow new customers to understand the app’s performance and decide whether or not they want it. Customers will be able to make quicker decisions if they have reviewed the app. People will download your app if it has received positive App Store reviews. You can also contact professional reviewers to ask them to post your app’s review to their sites. This is an excellent way to get the word out and increase exposure for your new app. Notice: After your app gets reviews, respond to every one, even negative. It will show that you care about the feedback of customers and not just launch the app to make money. App Store Optimization (ASO). App Store Optimization is the process of optimising a mobile application to increase its ranking in the App store. ASO is the same as SEO for websites. This will improve the search visibility of your app, which in turn means that it will rank higher on Google Play Store and App Store. ASO can have many advantages for mobile apps. ASO can be a cost-free marketing strategy. ASO is a free marketing strategy that doesn’t require you to invest thousands in advertising campaigns. ASO is also very easy to use. You just need to find the keywords you want, add them into the description of your app, and then upload pictures & videos. You’ll see an immediate increase in downloads and your app will rank higher. Once the Indian mobile app developer has shipped the app to you, it’s time for ASO. You can start a paid campaign to market your app. If organic exposure is not enough, it’s possible to create a paid marketing campaign that will attract new customers through paid advertising on various platforms. You can set up ads in the app store, and then optimize them with the correct search queries. It’ll be easier to get app downloads and reach more people if you use the correct keywords in your paid marketing campaigns. Pay attention, however. A poorly-designed paid advertising campaign could also be costly. If you lack the necessary expertise to design paid campaigns for mobile apps, hire PPC professionals. Use Influencer Marketing 2021, Influencer marketing is a great way to market a product. Influencer marketing can be cost-effective, contrary to what many people may believe. You don’t need to spend a lot of money to reach A-list stars, but you can use micro-influencers to spread the word about your app. Micro-influencers, for those who don’t know it yet, are people with a large social media following who charge less than A-list celebrities. These influencers can help you better reach your audience. Micro-influencers are not like big stars. They have only one social media audience and only certain people follow them. Their post engagement rates are high because of this.
