Technology

If we consider the marketing world, we have to say that it has changed drastically in the past few years. And the reason behind it is several digital marketing platforms. Google Ads are one of them. And you also need to understand the concept of search ads vs display ads. When you are thinking of paid online marketing, you should consider Google ads as this is one of the most effective options. With the help of Google Ads, you will be able to reach the people who are using Google in order to search for any products, or services, or information. What Is Google Ads? Whenever you search for a service or product on the Google search engine, if you see a company’s landing page is ranking on the first, second, or third on the search engine result page, it is due to the company’s Google ...

More frequently than not, advertisers have search engine optimisation (SEO) and pay-per-click (PPC) ads in their online traffic toolbox but seldom use them together. They either swear that search engine optimisation alone will yield long-term gains and traffic or that PPC will provide spectacular results in a brief span of time. But should they work together, huh? In brief, we’re answering with a resounding yes. You can consult an advanced PPC course and get great results, but adding SEO to the mix will only benefit you.  Like SEO, PPC will improve the team’s quality content by spending time and resources driving traffic, attracting leads, increasing revenues, enhancing web exposure, and raising views. The advantage of mixing PPC with SEO tactics is that you can better drive the con...

Living in the internet world, you must be aware of the consequences of not using modern technology tools in the business. If not, then the corona pandemic has surely shown you the importance of digitization. In recent years, it has been observed that online platforms and businesses have experienced huge growth in terms of customer base and profitability. So going digital stopped being a trendy word a long time ago. Today, more and more businesses are harnessing the power of technology tools as it allows easy expansion of the business and gives an attractive yield on investments. Besides, consumers' preferences have been changed; they use online apps and websites to get things done quickly. From ordering food to groceries to cab to medicine, everything is online because, in this fast...

Blockchain had its big breakthrough with Bitcoin in 2009. When blockchain comes up, most people start thinking about Bitcoin and cryptocurrencies, but it is a broad technology for handling information that can be used for almost anything. Many believe that blockchain will lead to a revolution and break through on a broad front throughout society. How blockchain works To explain blockchain, it is easiest to start from how everything works today. Let's say you buy a product online. Lots of different parties are involved. First of all, there is a factory where the product is manufactured. Then there may be various intermediaries and of course the retailer from whom you bought the product. In addition, one or more banks and freight companies are also involved. All these players have thei...

Chromecast is a digital media streaming device developed by Google. The device itself is a small device and what it does is that it wirelessly streams your favorite entertainment from your smartphone, tablet or computer via your home network. You just plug the Chromecast into a free HDMI input on your TV and start streaming your streaming services, apps, games, custom media and more. Smooth, simple and in the best possible quality. If you have previously connected your computer to the TV's large screen, this may just sound like a cordless version of it, but Chromecast is so much more. We will soon go into all the possibilities this solution offers, for Chromecast can do many more tricks than just using the TV as a computer screen, but one of the main advantages is that Chromecast...

Technology is constantly advancing and often means that things become a little easier and safer. The home can be upgraded in many ways and you may already have smart lighting and a smart TV, but one thing that can really make everyday life easier and safer is a smart lock. In this post, we will list the benefits of smart locks and look closer at what smart locks in your home has to offer. Your phone will be your new key Our pockets have never been more crowded than they are right now. The phone takes up a lot of space in the pocket and it has deserved its place as it is the digital Swiss army knife of our time. One thing the phone has not been able to do is unlock the door, but if you have installed a smart lock, it can. By pairing it via Bluetooth, you get easy access to the home, w...

How does an antenna work? The electromagnetic waves drive current from one end of the antenna to the other. The efficiency of an antenna depends on the length of the antenna in relation to the wavelength of the electromagnetic waves to be received. An antenna on a transistor radio is between 10 and 20 centimeters when inserted. If it sounds bad, pull it out so that it is up to one meter long and approach the most effective length of an antenna - one and a half meters. An antenna that has one end in a wave crest and the other in the wave valley in the middle between the wave crests is more efficient. Making the antenna several wavelengths long does not increase efficiency, there will only be more areas within which current can swing back and forth. For a transmitting antenna...

Electricity is already sent wirelessly in electric toothbrushes and kettles. Now the power must be sent over greater distances so that your computer and TV can also avoid cables. In this article, we are looking closer at how wireless electricity works and what it is. Even now, electricity can be sent wirelessly, but only over short distances. This happens, for example, in electric toothbrushes, where a copper coil in the charger converts electricity into a magnetic field. The magnetic field is captured by a copper coil in the toothbrush, whereupon the field is converted into electricity again. The problem is that the energy is lost if the distance between the coils is too large. Electricity moves wirelessly through the air However, a new way of using the technology means tha...

An IP address is a number that identifies an Internet connection. They are used as the network's own system of addresses and the purpose is for information sent to reach the correct recipient. If your computer is connected to the internet, it will have an IP address. Where can I find my IP address? If you want to know your IP address, there are smart services online that offer IP address lookup. It's no harder than visiting a site like whatismyipaddress.com or www.whatsmyip.org to find out the IP address that currently identifies you. For private individuals, this usually depends on the choice of Internet operator. Usually, they assign dynamic IP addresses provided by the ISP server. They change at each connection, unlike static IP addresses which retain the same fixed address at all...