
SEO & PPC: How to Use PPC Insights to Boost Content Marketing
More frequently than not, advertisers have search engine optimisation (SEO) and pay-per-click (PPC) ads in their online traffic toolbox but seldom use them together. They either swear that search engine optimisation alone will yield long-term gains and traffic or that PPC will provide spectacular results in a brief span of time. But should they work together, huh? In brief, we’re answering with a resounding yes. You can consult an advanced PPC course and get great results, but adding SEO to the mix will only benefit you. Like SEO, PPC will improve the team’s quality content by spending time and resources driving traffic, attracting leads, increasing revenues, enhancing web exposure, and raising views. The advantage of mixing PPC with SEO tactics is that you can better drive the con...