When you are running a business, it can be highly stressful and hard work. However, you can make it a little bit easier on yourself by investing in the correct tools and obtaining the right help from professionals. Even with as few as six applications, services, or websites, your role can become a more manageable and enjoyable task; it is just a question of choosing the right 6 for your company.
#1 CRM software
CRM (customer relationship management) software is crucial for building and maintaining good relationships with your customers. This is due to the fact that it stores data such as customer names, addresses, correspondence, past purchases, and billing details. This means that you and your employees can have all the data that you require about a customer within a few clicks of a mouse.
Of course, there is more to this software than these features. It can also help you target those customers that are interested in certain products for marketing processes, keep track of bad payers and ensure that you do not repeat any previous correspondence that could make your business seem unprofessional.
#2 Access management solution
While you are running your business, you are going to want to stay in control of data accessibility throughout your business. Allowing employees access to the information that they require is something that has to happen; however, denying them access to information that they do not require is essential. This can reduce the risk of a security breach or a cyberattack as access management solutions monitor users’ actions and can alert IT teams when a threat or issue presents itself.
Aside from this, user provisioning can also help elevate accessibility to those employees that are requiring additional access due to promotion while also terminating accessibility to the areas that they no longer require. This keeps your workforce working fluidly while also ensuring that your business is safe and secure.
#3 Social media automation software
It is essential in today’s world that you use social media around your business. It is a very powerful tool to initiate target market engagement and to drive more interest and enthusiasm into your products and services. You can do this by creating posts, videos, or informational literature about your products, services, or your business.
Of course, once you start on this route, it needs to be maintained, and this can take time and effort. You can, of course, hire someone to perform this task for you, or you can take advantage of software such as Hootsuite, which allows you to create posts as and when you have a spare minute and schedule them to be uploaded at a later date or time.
This means that you will be able to write posts when you are on the train commuting home after your day at work, while you are waiting for your coffee to cool down in the morning, or whenever you happen to have a few minutes to spare, and yet all of your posts will be published when the majority of your target market is actively looking at their social media feeds (of course, you will have to perform your own research to find out when this time of day actually is).
#4 SEO agencies
Enlisting the help of an experienced SEO agency is one of the easiest methods you can acquire when seeking enhanced quality traffic to your website. You may be tempted to do this yourself, but in all honesty, you get better results for less money by getting the professionals involved. This is because they know exactly what they are doing and how to do it in order to get the best results quickly. In contrast, someone with little or no experience or knowledge of this area can spend vast amounts of money and time and get nothing but frustrated.
SEO agencies concentrate on keyword generation, using backlinks and content to drive websites up the search engine rankings. This is so that potential customers that go searching online for these keywords are then shown the best possible matches. It is important to get your website on the first page and as close to the first listed website as possible. This is because most people will only look at the first page of a search, and few look past the third page altogether.
#5 Website maintenance
You shall have to make sure that your website is running perfectly. Driving masses of good-quality traffic to an ill-performing website is not going to result in orders or sales and instead will result in a very large bounce rate which is not good for your business.
Hiring the services of a web maintenance company to insert and upload useful plugins will keep your website working well and looking great. This will increase user experience and provide you with a user-friendly website ready for all the traffic your SEO agency can throw at it.
#6 HR
Whether you have a couple of employees or hundreds, or you choose to rely on outsourcing work to individuals or businesses, HR software or provider is a must. This is because you will be able to keep track of employee records, sick times, absenteeism, vacations, pay rises, training, promotions, onboarding and offboarding, and general payroll. You will also be able to make sure that your business complies with all laws and regulations that apply, which could alleviate the chance of large fines or penalties.
HR is there to support your workers in every way while keeping your business’s interests in mind. This department, run well, will ensure that your workforce is happy and that this part of your business runs smoothly. However, if it is not well run, there will be friction, and your employees will not be happy but frustrated, demoralized, and discontent.
So, to wrap it all up
Applications, services, and websites are there to make your life as a boss easier. Gaining customers, leading them through the process, and ending up with orders is no doubt what all businesses are about. However, you do have to keep your customers happy and your employees too.
