Talking about the changing dynamics of social media marketing and asserting your brand presence online has completely changed and is more driven by online reviews. Though small businesses sometimes find it difficult to garner positive ones initially.
But once they get the hang of how the reviews and the business’s growth are interdependent, they can start asking their customers to leave feedback once they avail of their service. This can be done by emails, text messages, and phone calls. When small business owners collect ample reviews, the task impending is to embed them onto their website. Google is one of the most trusted search engines, and when we embed Google reviews onto the website, it automatically generates trust among the website visitors.
This task can be easily delegated by using social media aggregator tools. These tools enable the user to collect, curate, embed, and publish desired social feeds from various social media platforms in the form of videos, photos, and reviews. The tools are designed to be user-friendly so that everyone can access them without having pre-acquired coding knowledge. Also, the tools are enabled with customizable review widget options, and adjustment and moderation can be made using these features such as profanity filter, etc.
Let us shed light on the importance of embedding online reviews for small businesses.
Advantages of Embedding Online Reviews For Your Business:-
We live in the era of the internet, where the key to success and ace the growth of small businesses is embedding the Google reviews widget, as Google is one of the most important and prominent search engines. Below are some of the other useful insights that validate embedding online reviews on the website.
#1. Act as social proof:
Online reviews act as social proof when it comes to small businesses. When website visitors come across your page and find genuine feedback from fellow users, they get intrigued and explore the page further. Social proof is like backing, and the form of validation people look for while surfing the web.
#2. Brand recognition:
A small business’s recognition is amplified when they add Google Reviews to their webpage. They catch hold of the visitor’s attention and engrave their name in their memory. People form various opinions online on the basis of these reviews, and the brand is able to reassert and rejuvenate its recognition on the basis of these reviews.
#3. Influences buying decisions:
Online reviews form the main crux of the buying patterns of the masses. People have the tendency to look for multiple reviews before finally going ahead and making a purchase. Thus, reviews embedded on the webpage help people make buying decisions conveniently as these reviews are genuine and first-hand experiences of real-time product or service users.
Consumers are most likely to make a purchase based on the good reviews they see on the website. Bad and negative reviews can hamper and can change the customer’s decision to make the purchase. Thus, the brands must be cautious in selecting and putting forth the best ones on the website strategically.
#4. Better consumer interactions:
The reviews kickstart a cycle of consumer interaction and help the user to effectively convey and communicate their concerns and feedback. When the brand actively participates in responding to the queries of the people, they find the brand to be responsible and acknowledge this practice.
They also feel happy about the fact that their opinions matter to the brand. Sometimes the reviews will not be very pleasing and kind to read, but the brand should make it a habit to respond with patience and address the issue considerately and not break the communication passage with their customers.
#5. Positive image building:
Reviews to help in the image-building of a brand. Many people post their experiences and ratings in the form of positive reviews and praise their experience and value for the money paid. This builds up a positive image and buzz around the brand. This gets more eyes rolling and an influx of more people on the small business’s website. In short, a positive image garners more people and higher conversion rates.
#6. Digital word of mouth:
Like any channel of publicity, word of mouth or recommendation is far more effective. Similarly, these online reviews are like digital word of mouth. Wherein people and influences virtually recommend products and services for the masses to see and interact with them and the website.
#7. Provides valuable insights:
When small business owners screen through the reviews, they might come across mixed reviews. They can be both positive and negative in the context of the product and service. These reviews provide valuable insights and feedback to the business owner so that they can reflect upon them and always have room for improvement. This will help them sustain the existing happy customers and acquire new ones through improvisation.
#8. Reviews are Trustworthy:
As these reviews form the very essential part of User-Generated Content, they come straight from the people and thus are authentic and trustworthy. On the internet, space masses look for validity and genuine, authentic brands to trust, and reviews say more than enough to build this trust.
In Essence:
Online reviews are the new and the most happening trend in social media marketing. Adding the Google review widget simply on the website eventuates and accelerates the growth pace of your small business. To add volume to this stance, the reader should carefully go through the above-mentioned benefits of embedding online reviews on the website.
