Whether you’re a professional designer or a client, you must know the process and elements of an effective basketball logo. As basketball is increasing its share in the sports world every year, the new teams are being disclosed all over the place. Consequently, older teams are looking to update their visual identity.
An eye-catching basketball logo helps a team to stand out among all. With a new outlook, it can increase merchandise sales massively. Everything needs to be well placed to create or refresh the basketball logo design. Here are some tips that will help you design a good-looking basketball logo design.
Research Your Target Customers
Every task without doing research is useless and produces unauthentic results. A wise designer always researches the targeted customers and competitors of the business. This practice allows you to understand the trends of the market and apply the latest components in your basketball logo.
If you design a logo that is in line with the interests of your targeted customers, you will get guaranteed attention. Therefore, get to know the mindset of your potential audience and make a custom basketball logo design accordingly. You can also get the services of professionals to research on your behalf. But in the end, it will be worth a lot.
Use Relevant Colours
Useful and relevant colour combinations are the key to stand out. Some industries and businesses have specific colours for their visual identity. Basketball is designed with brown colour shades and yellow or black lettering on it.
You need to pick these colours with slight modifications if needed. High contrast and a distinct color scheme will help your logo stand out on merchandise. Logo designs are also related to the team’s uniforms. Depending on different conditions, you can choose the best colours for your basketball logo.
Focus on Sport
One thing that is not ignored in making a basketball logo design is that this is a sport. Don’t merge it with other types of logos. The logo should be inspired by the game itself. The image should capture the excitement of the game. You can’t add too many elements to the basketball logo that can create confusion.
Be concise and add only specific sport-related components. The ball, players, and the hoop, all these elements are helpful to capture the essence of this sport. The logo image or icon can be stylized and manipulated as long as it’s recognizable.
Keeping the basketball logo simple is equally important as using imagery that speaks to the game. Choose one basic simple image and work around it without inserting too many elements. All the famous brands and sports have simple, concise, and unique custom logos.
If your basketball logo design is complicated and surrounded by multiple irrelevant elements, it will be hard to remember. The most classic logos are extremely basic, recognizable, and have ordinary components. Therefore, consider these tips and get the most useful and effective custom basketball logo design.
If you still have any confusion, don’t forget to comment below.