Living in the internet world, you must be aware of the consequences of not using modern technology tools in the business. If not, then the corona pandemic has surely shown you the importance of digitization. In recent years, it has been observed that online platforms and businesses have experienced huge growth in terms of customer base and profitability.
So going digital stopped being a trendy word a long time ago. Today, more and more businesses are harnessing the power of technology tools as it allows easy expansion of the business and gives an attractive yield on investments. Besides, consumers’ preferences have been changed; they use online apps and websites to get things done quickly. From ordering food to groceries to cab to medicine, everything is online because, in this fast-paced world, online options are easy and effortless.
Today, industry leaders claim that half of the world’s population is active internet users, so no wonder why businesses are jumping on the digital bandwagon because now it has become a necessity rather than trendy.
Why to Digitize Your Transportation Business
We all have witnessed Uber’s phenomenal success and how it has changed the way we commute. This is why more and more entrepreneurs are dreaming about the same and revamping their existing business using modern technology solutions. Earlier, it was difficult to revamp business from the bottom, but now technology has made everything possible and easy.
With the myriad of online tools and tactics, it is no longer tough to digitize your business. There are plenty of tools, software, and apps that digitize your business and give you an edge over the competition. Business owners have also realized that they should take advantage of technology and reach a global audience to increase their existing business’s profitability.
And figures from Statista proving that the spending on technologies that support digital transformation is estimated to reach $2.3 trillion. When you introduce digitization in the business process, several benefits you avail such as,
- Security of data
- Increased productivity
- Reach global audience
- Increased ROI
- Keeping business afloat amid situations like pandemic
The success of Uber has opened many entrepreneurs’ eyes to invest in the lucrative online taxi business market. Not only large logistics and truck companies are transforming their business models but small, and medium-scale taxi owners are moving to online platforms. Gone are the days when passengers or riders were making a call to book a cab. Heading towards digitization, entrepreneurs are propelling to resort to an online taxi system to upscale their business.
Further, having a strong online presence is not just about staying active on social media accounts but you should have a strong system that streamlines business processes and gives your customers an amazing experience.
If you are a taxi business owner and looking for options to upscale your business, this post narrates how to digitize your business using the ride-hailing app and increase your traditional business’s competitiveness.
Without any further ado, let’s break down the process to digitize your transportation business in 2021.
Push your Transportation Business to Digital Transformation
If you also want to swim in the digitization flood, you should consider many things such as from business model to the right technology platform to marketing tactics and much more that streamlines your business operations and sets you apart from the crowd. In order to establish a strong name in the taxi business, you need to constantly keep up to date with modern trends. It also protects your digital information and makes the decision-making process easy. Here we have mentioned key steps that you should keep in mind when switching from a traditional business to a digital taxi business.
Market Research and Analysis
Proper market research is the key to business success. Invest time and efforts in market research and analysis and collect related facts. There are many tools and tactics that make the market research process easy. Here you also need to conduct proper competitor analysis that makes the decision-making process easy and enables you to think you can offer something unique that entices customers using your service and sets you apart from the crowd.
You also need to find your target audience. For example, online cab booking services are more often used by students, corporates, and daily commuters. You can target them and bring something unique and exciting that encourages them to opt for your service over anyone else.
Further, learn more about the demographics and go for MVP to test your ideas with the local audience. Once you are done with this basic process, choose the business model that matches your business standard and requirements.
Choose the Business Model
You need to decide which business model is suitable for your taxi business before you create an app like Uber, Lyft, Ola, etc. If you are new to the online taxi business market and do not want to spend huge money on development and marketing, then you should opt for an aggregator model where you will get a commission on each ride booked by a rider.
Another one is a fully integrated model where you need to take care of everything. From customers to feature integration to manage drivers and fleets and monetization strategy. In this model, apart from the commission, you can also generate a decent income from advertising and subscription plans.
Choose the correct business model that fulfills all your requirements and enhances your business operations.
Choosing the Right Tech-stack
Choosing the right technology is extremely important for your online taxi business after it connects riders with drivers. You need to choose the right tech stack for your application. You also need to integrate all the modern features that make the customer experience seamless and give you an edge over competitors. Here are some tech consideration you need to think on
- SMS and Phone verification- Twilio
- Database- MongoDB and SQL
- Clouds- AWS or Google
- Payment options- PayPal, Stripe, or any other
- Platforms to consider- Android, Google, and Web
List out all the features you want to offer to customers and choose the right technology stack that enriches the user experience.
Launch and Promotion
Once you are done with the features and technology stack, the very next step is to launch and promote your business. You need to carry out various promotional techniques that grab user’s attention and bring leads to your taxi business. Get started with different marketing techniques such as SEO, social media, local business listing, and much more than drive traffic to your website and increase app downloads.
Achieving optimum profitability without practicing marketing techniques is impossible in this competitive business world. This is why entrepreneurs need to focus on vivid marketing tactics that bring you tremendous results.
Modern technologies create new opportunities for your business. The right digital solution boosts productivity, business efficiency and gives you an edge over competitors. Once you digitize your taxi business, it will link riders and drivers and provide a new user experience of booking a cab. It will also make collaboration easy with your partners and provide them an equal chance to grow and thrive.
Deep is a serial entrepreneur and blogger who wishes to support the ground transportation industries with his writings. He covers up all the known and unknown facts around the industry and puts it together to create trending articles across different websites. He also includes details on the latest trends, fun facts, business expectations, strategies, and models to follow to achieve success in the transportation sector.