With the evolution of the high street, the ways things are done has changed. Industries must evolve and invent to adapt to changing times. Shopping habits are not something that can be changed easily. The 2017, Office for National Statistics stated that the average consumer spent approximately PS 366 trillion. It is clear that there has been a significant shift in consumers’ behaviours and retail, which can be attributed to technological advancements as well as consumer expectations. We’ll be looking at how consumers shop over time. Dot Com Explosion UK’s third-largest ecommerce marketplace is Dot Com Explosion. Statistics show that 19 percent of all retail transactions took place online at the close of . It wasn’t always this way. If you look back a decade ago the main place to shop was on the high street. It was simpler times when Donald Trump was just another famous celebrity with questionable skin and people met face-to-face. In 2006, only 2.8% of all sales were online. Internet has revolutionized the way we shop, opening up new shopping opportunities. Online grocery shopping has become one of the most popular retail outlets. After China, the UK will be second in 2020, online grocery markets. Online shopping is a great way to shop, especially with all the conveniences of online grocery stores. Royal Mail found that online shopping is most popular on smartphones during the day and that it was more common to shop at night on laptops. A study by Royal Mail also showed that 22 percent of online shoppers are more likely to buy something after viewing it on social media. This is especially true for young women and those shopping with younger customers. Online shopping is convenient and offers many new opportunities to encourage this behavior, including free shipping, discounts codes, or try-before you buy schemes. You can’t find the white shirt you want in the 30 store. You can order it online. The current trend in consumerism is a result of our environmental concerns. Critero’s report found that shoppers are motivated by the idea of green consumerism. This market for sustainable foods and drinks grew at 9.7 percent, making it one of the most important growing segments of UK retail. Consumers are looking for better alternatives to the brands they already trust. The internet and social media expose companies’ large carbon footprints. According to The Guardian, Coca-Cola was the largest plastics polluter in the world for the second consecutive year. Half of UK shoppers prefer to be informed and buy from companies that are open about their operations and publish ethical contributions. Shopping habits have changed to be more ethical, from Gregg’s vegetarian sausage roll to Topshop’s vegan shoe collection. Transparency in Shopping Business is a key factor to the decreasing brand loyalty of consumers. Customers are better equipped than ever to quickly switch brands, thanks to the availability of reviews and price comparisons online. However, customer complaints are not the main reason people switch brands. 62 percent switched last year because they were interested in another brand. People are curiouser and more willing to try different things. Why would they stick with just one brand when they can have them all! Nightcrawlers Shopping online, throughout the night. It’s hard to believe anyone would do anything other than catch up on their important sleeps. John Lewis data shows that 1 in 15 online purchases are made between midnight and 6am. This is a significant increase in 23 from 2018.. Online shopping is becoming more popular with women than it is for men. It’s not surprising considering there are no closures on ecommerce, and many websites for you to choose from. The internet has helped to increase sales and influenced consumer behavior. We can’t imagine what we will shop for in the next 50 year. Perhaps we will just be able to 3D-print everything from home. _____________________________________________________ Interesting related article: “What is Consumer Behaviuor?”
