Operated under Meta, Instagram is a picture and video-sharing social media platform. It first entered the market in 2010 and has been on the rise ever since. Currently, almost 1.386-billion people use the network actively.
Well, considering the growth potential and massive traffic, it’s impossible to establish a successful business without digital marketing on Instagram. By this, we mean you should have a strong presence on the platform.
There are two ways to achieve it. You can gain Instagram followers using a marketing agency like Simplygram. Or, you can take the longer yet cost-effective option and build the business all by yourself.
All that said, you must be wondering; why exactly should you choose Instagram for your digital marketing? What’s so special about it? So, without further ado, let’s dive in and unravel your answers!
What is Special About Instagram?
The specialty of Instagram lies in its visual nature. It is a social networking platform that revolves around images and videos. There is no content that you can post on Instagram without the visual element.
And so, it’s where the magic happens. The human brain processes and understands visuals 60,000-times faster than text. It means that a single image/visual is equivalent to 60,000-words.
Since Instagram is all about looks, businesses that benefit from product design or service with physical outcomes will find the app to be a gem. They can use the platform to showcase their ideas or products/services easily. Plus, they can expect a good response from the audience too.
Another thing that makes Instagram unique is its storytelling element. Through visual content, every profile on Instagram is telling a story to its audience. And so, following for a long time develops an emotional bond between the creator and the viewers.
Businesses can benefit from this connection by learning about their user preferences. They can gain insights through comments, likes, votes, and whatnot to optimize products/services. They can also make clever use of storytelling and encourage sales.
5-Statistical Reasons to Use Instagram for Your Digital Marketing
Now that we’ve discussed the special aspects of Instagram. Here are the top 5-statistical reasons to use Instagram for digital marketing:
1. Instagram ranks the 4th largest social media platform.
With Facebook leading the list, Instagram ranks 4th as the largest social media platform in the world as of 2022. The image and video-sharing app has a user base of 1.386-billion people. From this, almost 500-million people use the platform daily.
So, if you wish to grow your business or personal brand, there could be no better place than Instagram. It gives access to millions of people to interact with and promote yourself. With a proper strategy, you can even run a high-income business from Instagram alone.
2. 80% of Instagram Users Come from Outside the USA.
Instagram reveals that 80-percent of its audience comes from outside the USA. These include Brazil, Turkey, Indonesia, India, Japan, the United Kingdom, and many others. It means that you do not only have access to a massive audience.
But, you also get to reach potential customers around the world. Using Instagram, you can market the product/service and build a sustainable international client base. It increases the chances of both popularity and sales.
3. Engagement on Instagram is 15% more than on Facebook and Twitter.
Although Instagram ranks 4th, it surpasses Facebook and Twitter in user engagement. People tend to react and interact more on Instagram posts than on other platforms. It’s because the application has an excellent user-centric design.
The simple and fluid interface makes usage easy. Features like Instagram Stories allow the users to get creative on the platform too. They can be spontaneous, random, and more human.
Plus, the Instagram algorithms boost those accounts, particularly those that have good engagement rates. For businesses, this means increasing the reach and number of followers is easy.
4. 75% of Instagram Users Take Action.
Instagram for Business tells us that almost 75% of Instagram users will take action. These people easily become influenced and inspired by posts. So, you can promote your product/service by only sharing quality regularly.
However, if you want to get those people to turn into loyal customers, then provide them with a specific direction to act. You can do that by using promotional links in your captions and stories. The link can be to your informational blog, YouTube channel, or online store.
Make sure to offer a CTA statement too. While strong brands can do with ‘link in bio’, you should add something relatable and worthwhile.
5. More than 15-million Registered Businesses are on Instagram.
Who said Instagram is only sharing personal life content only? The social media network is an amazing option to build and run a successful business. It doesn’t matter if you’re selling a mobile phone cover or baked goods.
If there’s something you’re offering to others, it’s best to use Instagram for digital marketing. The app currently has more than 15-million registered businesses. So, it also means your competitors are already making sales online.
Few Instagram Marketing Tips
Instagram marketing is just another term for digital marketing on Instagram. The process requires bulks of research and analysis of marketing strategies. However, we’ve compiled a few simple tips to get you started.
- Share Instagram Stories and Highlights.
Instagram Stories refer to the images and videos shared temporarily on your profile. The media disappears after only 24-hours. However, it helps keep the followers updated about your day in an exciting and creative way.
- Collaborate with Influencers Frequently.
Influencers are a source of inspiration and guidance for Instagram users. It is why brands can benefit a lot by partnering with influencers. These people can review and promote your business in exchange for fair compensation.
Summing it up, Instagram is a great choice for digital marketing and establishing a powerful online presence. It has a huge community that actively engages and interacts with the content. So, there are plenty of potential benefits to hacking the market and skyrocketing your business revenues!