What exactly is gamification? According to Wikipedia, ” Gamification is a management practice that regards technology as an organizational resource.” Gamification is simply the strategic endeavor to improve organizational systems, activities, processes, and networks so as to make similar experiences to those encountered while playing games to motivate and encourage users to participate in business activities. In fact, gamification is often cited as a medium through which people can increase their productivity by incorporating gaming into the workplace; this also applies to education and other forms of learning.
Organizational leaders have identified many gamification opportunities, which span a wide range of topics from badges of accomplishment to leaderboards and badges that track success. In a workplace, managers may use examples of employee engagement to reward workers for meeting preset goals. The results of these efforts can be quite impressive: increased productivity, higher morale, better relationships between workers and management, and more.
Organizations that are looking to improve employee engagement should consider implementing gaming methods alongside existing training programs. Gamification is best used in areas where the objectives and metrics of an organization do not solely pertain to profit or building market share. The most successful gamified processes are those that make people feel as if they are making a difference, which motivates them to participate and pursue long-term goals. For example, the Xbox Live gaming system and Facebook’s applications can both be considered gamification opportunities, given that they encourage engagement by providing clear and concise goals, providing tangible means of achieving these goals, providing social interaction, providing a medium through which individuals can compete with others, providing a medium through which users can obtain and impart knowledge and receive feedback, and finally, providing a system through which employees can demonstrate their expertise in a particular area.
When planning a gamification strategy, it is important to understand the variety of examples that can be considered. Examples include badges, contests, games, challenges, badges, challenges, and leaderboards. There are many other examples, as well. Some companies may use badges or challenges as a method of getting people to participate in an online discussion forum, for example, while other companies may use badges or leaderboards as a way of tracking and monitoring productivity in teams and departments, respectively.
Experts who are involved in the field of strategic management recommend using gamification in areas where the objective of the training programs is to promote product knowledge or to increase employee engagement. The types of product knowledge that can be promoted using gamification strategies include: basic understanding of the product, common customer use and satisfaction, understanding the product technical details, and an understanding of the target audience. Because leaders will be able to tailor the process based on the type of gamified process that they are looking to accomplish, it will prove to be a very effective way of getting the desired results. Gamification techniques will also prove to be very effective in training programs designed to build organizational strength or to increase motivation among team members or leaders.
A lot of research has been conducted on how people learn and if using gamification can actually enhance learning. Employees tend to learn better when a challenge is attached to the learning. When the learning is not linked to a specific challenge then employees tend to learn less quickly and with less effort. Gamification has been used in many training programs to help create an environment where employees are motivated to participate and challenge themselves in an assigned activity. In addition, gamification can actually facilitate the process of learning because it supplies the necessary incentives to get people to work harder and increase their productivity.
Another benefit of gamification is that it can provide an excellent source of content for training purposes. It is all about engaging employees in the process of learning. Employees will be able to track their progress over time and will be able to use this information to assess their own skills and in turn improve their performance. Gamification has even been used to develop and test new strategies that can be used throughout a company to improve training and development procedures. So not only does it allow you to identify what is working and what is not, but it also provides a great way for you to incorporate more tools for training into the processes that your employees already perform each day.
Finally, one other benefit of gamification is that you can use it as a reward system for your employees. Reward systems such as drawings and other creative ways to motivate people can help improve training practices. Gamification can be applied not only to customer interaction but to employee engagement as well. Gamification examples include badges, cards, puzzles, riddles and more. By using these and other gamification methods you can improve training practices that have been found to be effective.